diff --git a/google-home/src/device.rs b/google-home/src/device.rs
index 8a25359..2db542e 100644
--- a/google-home/src/device.rs
+++ b/google-home/src/device.rs
@@ -5,14 +5,14 @@ use crate::{response, types::Type, traits::{AsOnOff, Trait, AsScene}, errors::{D
 pub trait GoogleHomeDevice: AsOnOff + AsScene {
     fn get_device_type(&self) -> Type;
     fn get_device_name(&self) -> Name;
-    fn get_id(&self) -> String;
+    fn get_id(&self) -> &str;
     fn is_online(&self) -> bool;
 
     // Default values that can optionally be overriden
     fn will_report_state(&self) -> bool {
         false
     }
-    fn get_room_hint(&self) -> Option<String> {
+    fn get_room_hint(&self) -> Option<&str> {
         None
     }
     fn get_device_info(&self) -> Option<Info> {
diff --git a/google-home/src/fullfillment.rs b/google-home/src/fullfillment.rs
index e5650ca..f9c77c0 100644
--- a/google-home/src/fullfillment.rs
+++ b/google-home/src/fullfillment.rs
@@ -13,7 +13,7 @@ impl GoogleHome {
         Self { user_id: user_id.into() }
     }
 
-    pub fn handle_request(&self, request: Request, mut devices: &mut HashMap<String, &mut dyn GoogleHomeDevice>) -> Result<Response, anyhow::Error> {
+    pub fn handle_request(&self, request: Request, mut devices: &mut HashMap<&str, &mut dyn GoogleHomeDevice>) -> Result<Response, anyhow::Error> {
         // @TODO What do we do if we actually get more then one thing in the input array, right now
         // we only respond to the first thing
         let payload = request
@@ -26,12 +26,12 @@ impl GoogleHome {
             }).next();
 
         match payload {
-            Some(payload) => Ok(Response::new(request.request_id, payload)),
+            Some(payload) => Ok(Response::new(&request.request_id, payload)),
             _ => Err(anyhow::anyhow!("Expected at least one ResponsePayload")),
         }
     }
 
-    fn sync(&self, devices: &HashMap<String, &mut dyn GoogleHomeDevice>) -> sync::Payload {
+    fn sync(&self, devices: &HashMap<&str, &mut dyn GoogleHomeDevice>) -> sync::Payload {
         let mut resp_payload = sync::Payload::new(&self.user_id);
         resp_payload.devices = devices
             .iter()
@@ -41,7 +41,7 @@ impl GoogleHome {
         return resp_payload;
     }
 
-    fn query(&self, payload: request::query::Payload, devices: &HashMap<String, &mut dyn GoogleHomeDevice>) -> query::Payload {
+    fn query(&self, payload: request::query::Payload, devices: &HashMap<&str, &mut dyn GoogleHomeDevice>) -> query::Payload {
         let mut resp_payload = query::Payload::new();
         resp_payload.devices = payload.devices
             .into_iter()
@@ -63,7 +63,7 @@ impl GoogleHome {
 
     }
 
-    fn execute(&self, payload: request::execute::Payload, devices: &mut HashMap<String, &mut dyn GoogleHomeDevice>) -> execute::Payload {
+    fn execute(&self, payload: request::execute::Payload, devices: &mut HashMap<&str, &mut dyn GoogleHomeDevice>) -> execute::Payload {
         let mut resp_payload = response::execute::Payload::new();
 
         payload.commands
@@ -128,6 +128,7 @@ mod tests {
     use super::*;
     use crate::{request::Request, device::{GoogleHomeDevice, self}, types, traits, errors::ErrorCode};
 
+    #[derive(Debug)]
     struct TestOutlet {
         name: String,
         on: bool,
@@ -152,16 +153,16 @@ mod tests {
             return name;
         }
 
-        fn get_id(&self) -> String {
-            return self.name.clone();
+        fn get_id(&self) -> &str {
+            return &self.name;
         }
 
         fn is_online(&self) -> bool {
             true
         }
 
-        fn get_room_hint(&self) -> Option<String> {
-            Some("Bedroom".into())
+        fn get_room_hint(&self) -> Option<&str> {
+            Some("Bedroom")
         }
 
         fn get_device_info(&self) -> Option<device::Info> {
@@ -185,7 +186,8 @@ mod tests {
         }
     }
 
-    struct TestScene {}
+    #[derive(Debug)]
+    struct TestScene;
 
     impl TestScene {
         fn new() -> Self {
@@ -202,16 +204,16 @@ mod tests {
             device::Name::new("Party")
         }
 
-        fn get_id(&self) -> String {
-            return "living/party_mode".into();
+        fn get_id(&self) -> &str {
+            return "living/party_mode";
         }
 
         fn is_online(&self) -> bool {
             true
         }
 
-        fn get_room_hint(&self) -> Option<String> {
-            Some("Living room".into())
+        fn get_room_hint(&self) -> Option<&str> {
+            Some("Living room")
         }
     }
 
@@ -241,10 +243,13 @@ mod tests {
         let mut nightstand = TestOutlet::new("bedroom/nightstand");
         let mut lamp = TestOutlet::new("living/lamp");
         let mut scene = TestScene::new();
-        let mut devices: HashMap<String, &mut dyn GoogleHomeDevice> = HashMap::new();
-        devices.insert(nightstand.get_id(), &mut nightstand);
-        devices.insert(lamp.get_id(), &mut lamp);
-        devices.insert(scene.get_id(), &mut scene);
+        let mut devices: HashMap<&str, &mut dyn GoogleHomeDevice> = HashMap::new();
+        let id = nightstand.get_id().to_owned();
+        devices.insert(&id, &mut nightstand);
+        let id = lamp.get_id().to_owned();
+        devices.insert(&id, &mut lamp);
+        let id = scene.get_id().to_owned();
+        devices.insert(&id, &mut scene);
 
         let resp = gh.handle_request(req, &mut devices).unwrap();
 
@@ -281,10 +286,13 @@ mod tests {
         let mut nightstand = TestOutlet::new("bedroom/nightstand");
         let mut lamp = TestOutlet::new("living/lamp");
         let mut scene = TestScene::new();
-        let mut devices: HashMap<String, &mut dyn GoogleHomeDevice> = HashMap::new();
-        devices.insert(nightstand.get_id(), &mut nightstand);
-        devices.insert(lamp.get_id(), &mut lamp);
-        devices.insert(scene.get_id(), &mut scene);
+        let mut devices: HashMap<&str, &mut dyn GoogleHomeDevice> = HashMap::new();
+        let id = nightstand.get_id().to_owned();
+        devices.insert(&id, &mut nightstand);
+        let id = lamp.get_id().to_owned();
+        devices.insert(&id, &mut lamp);
+        let id = scene.get_id().to_owned();
+        devices.insert(&id, &mut scene);
 
         let resp = gh.handle_request(req, &mut devices).unwrap();
 
@@ -333,10 +341,13 @@ mod tests {
         let mut nightstand = TestOutlet::new("bedroom/nightstand");
         let mut lamp = TestOutlet::new("living/lamp");
         let mut scene = TestScene::new();
-        let mut devices: HashMap<String, &mut dyn GoogleHomeDevice> = HashMap::new();
-        devices.insert(nightstand.get_id(), &mut nightstand);
-        devices.insert(lamp.get_id(), &mut lamp);
-        devices.insert(scene.get_id(), &mut scene);
+        let mut devices: HashMap<&str, &mut dyn GoogleHomeDevice> = HashMap::new();
+        let id = nightstand.get_id().to_owned();
+        devices.insert(&id, &mut nightstand);
+        let id = lamp.get_id().to_owned();
+        devices.insert(&id, &mut lamp);
+        let id = scene.get_id().to_owned();
+        devices.insert(&id, &mut scene);
 
         let resp = gh.handle_request(req, &mut devices).unwrap();
 
diff --git a/google-home/src/response.rs b/google-home/src/response.rs
index ef4b6b7..6029acb 100644
--- a/google-home/src/response.rs
+++ b/google-home/src/response.rs
@@ -12,8 +12,8 @@ pub struct Response {
 }
 
 impl Response {
-    pub fn new(request_id: String, payload: ResponsePayload) -> Self {
-        Self { request_id, payload }
+    pub fn new(request_id: &str, payload: ResponsePayload) -> Self {
+        Self { request_id: request_id.to_owned(), payload }
     }
 }
 
diff --git a/google-home/src/response/execute.rs b/google-home/src/response/execute.rs
index fe9f7bc..ee55106 100644
--- a/google-home/src/response/execute.rs
+++ b/google-home/src/response/execute.rs
@@ -93,7 +93,7 @@ mod tests {
         command.ids.push("456".into());
         execute_resp.add_command(command);
 
-        let resp = Response::new("ff36a3cc-ec34-11e6-b1a0-64510650abcf".to_owned(), ResponsePayload::Execute(execute_resp));
+        let resp = Response::new("ff36a3cc-ec34-11e6-b1a0-64510650abcf", ResponsePayload::Execute(execute_resp));
 
         let json = serde_json::to_string(&resp).unwrap();
 
diff --git a/google-home/src/response/query.rs b/google-home/src/response/query.rs
index 4c2eaca..d2bfbf0 100644
--- a/google-home/src/response/query.rs
+++ b/google-home/src/response/query.rs
@@ -81,7 +81,7 @@ mod tests {
         device.state.on = Some(false);
         query_resp.add_device("456", device);
 
-        let resp = Response::new("ff36a3cc-ec34-11e6-b1a0-64510650abcf".to_owned(), ResponsePayload::Query(query_resp));
+        let resp = Response::new("ff36a3cc-ec34-11e6-b1a0-64510650abcf", ResponsePayload::Query(query_resp));
 
         let json = serde_json::to_string(&resp).unwrap();
 
diff --git a/google-home/src/response/sync.rs b/google-home/src/response/sync.rs
index a5c9e9e..1637176 100644
--- a/google-home/src/response/sync.rs
+++ b/google-home/src/response/sync.rs
@@ -85,7 +85,7 @@ mod tests {
 
         sync_resp.add_device(device);
 
-        let resp = Response::new("ff36a3cc-ec34-11e6-b1a0-64510650abcf".to_owned(), ResponsePayload::Sync(sync_resp));
+        let resp = Response::new("ff36a3cc-ec34-11e6-b1a0-64510650abcf", ResponsePayload::Sync(sync_resp));
 
         let json = serde_json::to_string(&resp).unwrap();
 
diff --git a/src/config.rs b/src/config.rs
index be1731f..78b03cc 100644
--- a/src/config.rs
+++ b/src/config.rs
@@ -206,7 +206,7 @@ impl Config {
 
 impl Device {
     #[async_recursion]
-    pub async fn create(self, identifier: String, config: &Config, client: AsyncClient) -> Result<DeviceBox, FailedToCreateDevice> {
+    pub async fn create(self, identifier: &str, config: &Config, client: AsyncClient) -> Result<DeviceBox, FailedToCreateDevice> {
         let device: Result<DeviceBox, Error> = match self {
             Device::IkeaOutlet { info, mqtt, kettle } => {
                 trace!(id = identifier, "IkeaOutlet [{} in {:?}]", info.name, info.room);
@@ -229,8 +229,10 @@ impl Device {
             Device::AudioSetup { mqtt, mixer, speakers } => {
                 trace!(id = identifier, "AudioSetup [{}]", identifier);
                 // Create the child devices
-                let mixer = (*mixer).create(identifier.clone() + ".mixer", config, client.clone()).await?;
-                let speakers = (*speakers).create(identifier.clone() + ".speakers", config, client.clone()).await?;
+                let mixer_id = identifier.to_owned() + ".mixer";
+                let mixer = (*mixer).create(&mixer_id, config, client.clone()).await?;
+                let speakers_id = identifier.to_owned() + ".speakers";
+                let speakers = (*speakers).create(&speakers_id, config, client.clone()).await?;
 
                 match AudioSetup::build(&identifier, mqtt, mixer, speakers, client).await {
                     Ok(device) => Ok(Box::new(device)),
diff --git a/src/devices.rs b/src/devices.rs
index c1a977c..d5dbbdb 100644
--- a/src/devices.rs
+++ b/src/devices.rs
@@ -27,7 +27,7 @@ impl_cast::impl_cast!(Device, GoogleHomeDevice);
 impl_cast::impl_cast!(Device, OnOff);
 
 pub trait Device: AsGoogleHomeDevice + AsOnMqtt + AsOnPresence + AsOnDarkness + AsOnOff + std::fmt::Debug {
-    fn get_id(&self) -> String;
+    fn get_id(&self) -> &str;
 }
 
 // @TODO Add an inner type that we can wrap with Arc<RwLock<>> to make this type a little bit nicer
@@ -39,12 +39,12 @@ struct Devices {
 macro_rules! get_cast {
     ($trait:ident) => {
         paste::paste! {
-            pub fn [< as_ $trait:snake s >](&mut self) -> HashMap<String, &mut dyn $trait> {
+            pub fn [< as_ $trait:snake s >](&mut self) -> HashMap<&str, &mut dyn $trait> {
                 self.devices
                     .iter_mut()
                     .filter_map(|(id, device)| {
                         if let Some(listener) = [< As $trait >]::cast_mut(device.as_mut()) {
-                            return Some((id.clone(), listener));
+                            return Some((id.as_str(), listener));
                         };
                         return None;
                     }).collect()
@@ -136,7 +136,7 @@ impl Devices {
 
     fn add_device(&mut self, device: DeviceBox) {
         debug!(id = device.get_id(), "Adding device");
-        self.devices.insert(device.get_id(), device);
+        self.devices.insert(device.get_id().to_owned(), device);
     }
 
     get_cast!(OnMqtt);
diff --git a/src/devices/audio_setup.rs b/src/devices/audio_setup.rs
index 06e5137..5245c08 100644
--- a/src/devices/audio_setup.rs
+++ b/src/devices/audio_setup.rs
@@ -39,8 +39,8 @@ impl AudioSetup {
 }
 
 impl Device for AudioSetup {
-    fn get_id(&self) -> String {
-        self.identifier.clone()
+    fn get_id(&self) -> &str {
+        &self.identifier
     }
 }
 
diff --git a/src/devices/contact_sensor.rs b/src/devices/contact_sensor.rs
index c1954a3..5190d1f 100644
--- a/src/devices/contact_sensor.rs
+++ b/src/devices/contact_sensor.rs
@@ -38,8 +38,8 @@ impl ContactSensor {
 }
 
 impl Device for ContactSensor {
-    fn get_id(&self) -> String {
-        self.identifier.clone()
+    fn get_id(&self) -> &str {
+        &self.identifier
     }
 }
 
diff --git a/src/devices/ikea_outlet.rs b/src/devices/ikea_outlet.rs
index b2ef5d2..9a4cfc2 100644
--- a/src/devices/ikea_outlet.rs
+++ b/src/devices/ikea_outlet.rs
@@ -1,5 +1,4 @@
 use std::time::Duration;
-
 use async_trait::async_trait;
 use google_home::errors::ErrorCode;
 use google_home::{GoogleHomeDevice, device, types::Type, traits::{self, OnOff}};
@@ -35,16 +34,16 @@ impl IkeaOutlet {
     }
 }
 
-async fn set_on(client: AsyncClient, topic: String, on: bool) {
+async fn set_on(client: AsyncClient, topic: &str, on: bool) {
     let message = OnOffMessage::new(on);
 
     // @TODO Handle potential errors here
-    client.publish(topic.clone() + "/set", rumqttc::QoS::AtLeastOnce, false, serde_json::to_string(&message).unwrap()).await.map_err(|err| warn!("Failed to update state on {topic}: {err}")).ok();
+    client.publish(topic.to_owned() + "/set", rumqttc::QoS::AtLeastOnce, false, serde_json::to_string(&message).unwrap()).await.map_err(|err| warn!("Failed to update state on {topic}: {err}")).ok();
 }
 
 impl Device for IkeaOutlet {
-    fn get_id(&self) -> String {
-        self.identifier.clone()
+    fn get_id(&self) -> &str {
+        &self.identifier
     }
 }
 
@@ -106,7 +105,7 @@ impl OnMqtt for IkeaOutlet {
                     // @TODO Idealy we would call self.set_on(false), however since we want to do
                     // it after a timeout we have to put it in a seperate task.
                     // I don't think we can really get around calling outside function
-                    set_on(client, topic, false).await;
+                    set_on(client, &topic, false).await;
                 })
             );
         }
@@ -137,7 +136,7 @@ impl GoogleHomeDevice for IkeaOutlet {
         device::Name::new(&self.info.name)
     }
 
-    fn get_id(&self) -> String {
+    fn get_id(&self) -> &str {
         Device::get_id(self)
     }
 
@@ -145,8 +144,8 @@ impl GoogleHomeDevice for IkeaOutlet {
         true
     }
 
-    fn get_room_hint(&self) -> Option<String> {
-        self.info.room.clone()
+    fn get_room_hint(&self) -> Option<&str> {
+        self.info.room.as_deref()
     }
 
     fn will_report_state(&self) -> bool {
@@ -161,7 +160,7 @@ impl traits::OnOff for IkeaOutlet {
     }
 
     fn set_on(&mut self, on: bool) -> Result<(), ErrorCode> {
-        set_on(self.client.clone(), self.mqtt.topic.clone(), on).block_on();
+        set_on(self.client.clone(), &self.mqtt.topic, on).block_on();
 
         Ok(())
     }
diff --git a/src/devices/kasa_outlet.rs b/src/devices/kasa_outlet.rs
index bb3f9a5..08389ec 100644
--- a/src/devices/kasa_outlet.rs
+++ b/src/devices/kasa_outlet.rs
@@ -19,8 +19,8 @@ impl KasaOutlet {
 }
 
 impl Device for KasaOutlet {
-    fn get_id(&self) -> String {
-        self.identifier.clone()
+    fn get_id(&self) -> &str {
+        &self.identifier
     }
 }
 
diff --git a/src/devices/wake_on_lan.rs b/src/devices/wake_on_lan.rs
index baeffe8..1175fb6 100644
--- a/src/devices/wake_on_lan.rs
+++ b/src/devices/wake_on_lan.rs
@@ -27,8 +27,8 @@ impl WakeOnLAN {
 }
 
 impl Device for WakeOnLAN {
-    fn get_id(&self) -> String {
-        self.identifier.clone()
+    fn get_id(&self) -> &str {
+        &self.identifier
     }
 }
 
@@ -63,7 +63,7 @@ impl GoogleHomeDevice for WakeOnLAN {
         return name;
     }
 
-    fn get_id(&self) -> String {
+    fn get_id(&self) -> &str {
         Device::get_id(self)
     }
 
@@ -71,8 +71,8 @@ impl GoogleHomeDevice for WakeOnLAN {
         true
     }
 
-    fn get_room_hint(&self) -> Option<String> {
-        self.info.room.clone()
+    fn get_room_hint(&self) -> Option<&str> {
+        self.info.room.as_deref()
     }
 }
 
diff --git a/src/main.rs b/src/main.rs
index 6ec9024..3202041 100644
--- a/src/main.rs
+++ b/src/main.rs
@@ -79,7 +79,9 @@ async fn app() -> Result<(), Box<dyn std::error::Error>> {
             .clone()
             .into_iter()
             .map(|(identifier, device_config)| async {
-                let device = device_config.create(identifier, &config, client.clone()).await?;
+                // Force the async block to move identifier
+                let identifier = identifier;
+                let device = device_config.create(&identifier, &config, client.clone()).await?;
                 devices.add_device(device).await?;
                 Ok::<(), Box<dyn std::error::Error>>(())
             })