diff --git a/Cargo.lock b/Cargo.lock
index 5c03ac3..0b464e9 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -1320,6 +1320,7 @@ checksum = "e5ea92a5b6195c6ef2a0295ea818b312502c6fc94dde986c5553242e18fd4ce2"
 name = "rp"
 version = "0.1.0"
 dependencies = [
+ "cfg-if",
  "cortex-m",
  "cortex-m-rt",
  "crc16",
diff --git a/Cargo.toml b/Cargo.toml
index 672859a..3d5fa7c 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -67,6 +67,7 @@ rand = { version = "0.8.5", features = [
 	"std_rng",
 ], default-features = false }
 serde-json-core = "0.5.1"
+cfg-if = "1.0.0"
 
 [patch.crates-io]
 embassy-executor = { git = "https://github.com/embassy-rs/embassy" }
@@ -82,5 +83,10 @@ rust-mqtt = { path = "../rust-mqtt" }
 [build-dependencies]
 dotenvy = "0.15"
 
+[features]
+# With this feature enabled the cyw43 fiwmares are not included in the build and need to be manually flashed
+# This helps speed up development
+exclude_firmwares = []
+
 [profile.release]
 debug = true
diff --git a/memory.x b/memory.x
index 642ce71..9c3f0c5 100644
--- a/memory.x
+++ b/memory.x
@@ -1,5 +1,10 @@
 MEMORY {
-    BOOT2 : ORIGIN = 0x10000000, LENGTH = 0x100
-    FLASH : ORIGIN = 0x10000100, LENGTH = 1024K - 0x100
-    RAM   : ORIGIN = 0x20000000, LENGTH = 256K
+	BOOT2 : ORIGIN = 0x10000000, LENGTH = 0x100
+	FLASH : ORIGIN = 0x10000100, LENGTH = 2048K - 0x100 - 256k -8k
+	FW    : ORIGIN = 0x101BE000, LENGTH = 256k
+	CLM   : ORIGIN = 0x101FE000, LENGTH = 8k
+	RAM   : ORIGIN = 0x20000000, LENGTH = 256K
 }
+
+__fw_start = ORIGIN(FW);
+__clm_start = ORIGIN(CLM);
diff --git a/src/main.rs b/src/main.rs
index f2a5ea2..069ccff 100644
--- a/src/main.rs
+++ b/src/main.rs
@@ -131,6 +131,36 @@ async fn uart_rx_task(
     }
 }
 
+/// Get the cyw43 firmware blobs
+///
+/// # Safety
+/// When building with `exclude_firmwares` make sure to flash the firmwares using the following
+/// commands:
+/// ```bash
+/// probe-rs download firmware/43439A0.bin --format bin --chip RP2040 --base-address 0x101BE000
+/// probe-rs download firmware/43439A0_clm.bin --format bin --chip RP2040 --base-address 0x101FE000
+/// ```
+unsafe fn get_firmware() -> (&'static [u8], &'static [u8]) {
+    cfg_if::cfg_if! {
+        if #[cfg(feature = "exclude_firmwares")] {
+            // TODO: It would be nice if it could automatically get the correct size
+            extern "C" {
+                #[link_name = "__fw_start"]
+                static fw: [u8; 230321];
+                #[link_name = "__clm_start"]
+                static clm: [u8; 4752];
+            }
+
+            (&fw, &clm)
+        } else {
+            let fw = include_bytes!("../firmware/43439A0.bin");
+            let clm = include_bytes!("../firmware/43439A0_clm.bin");
+
+            (fw, clm)
+        }
+    }
+}
+
 #[embassy_executor::main]
 async fn main(spawner: Spawner) {
     info!("Starting...");
@@ -148,16 +178,6 @@ async fn main(spawner: Spawner) {
 
     spawner.spawn(uart_rx_task(rx, channel.sender())).unwrap();
 
-    // === WIFI ===
-    // To make flashing faster for development, you may want to flash the firmwares independently
-    // at hardcoded addresses, instead of baking them into the program with `include_bytes!`:
-    //     probe-rs download firmware/43439A0.bin --format bin --chip RP2040 --base-address 0x10100000
-    //     probe-rs download firmware/43439A0_clm.bin --format bin --chip RP2040 --base-address 0x10140000
-    let fw = unsafe { core::slice::from_raw_parts(0x10100000 as *const u8, 230321) };
-    let clm = unsafe { core::slice::from_raw_parts(0x10140000 as *const u8, 4752) };
-    // let fw = include_bytes!("../firmware/43439A0.bin");
-    // let clm = include_bytes!("../firmware/43439A0_clm.bin");
-
     let pwr = Output::new(p.PIN_23, Level::Low);
     let cs = Output::new(p.PIN_25, Level::High);
 
@@ -172,6 +192,8 @@ async fn main(spawner: Spawner) {
         p.DMA_CH0,
     );
 
+    let (fw, clm) = unsafe { get_firmware() };
+
     let state = make_static!(cyw43::State::new());
     let (net_device, mut control, runner) = cyw43::new(state, pwr, spi, fw).await;
     spawner.spawn(wifi_task(runner)).unwrap();